Beauty Girls Brow Bar
Timeline: 3 weeks
Role: UX Designer
Task: Website Redesign
Tools: Figma
A frustrating booking experience, redesigned.
Beauty Girls Brow Bar is the place for perfect brows but you’d never know that from their website.
Outdated, cluttered, and confusing, the site didn’t reflect the brand’s style or professionalism. I redesigned the experience from the ground up so users could finally book with confidence and feel just as polished online as they do walking out of the studio.
Who is Beauty Girls Brow Bar?
What am I solving?
Why am I solving this?
My Role:
Beauty Girls Brow Bar is a boutique beauty studio based in Miami, known for expert brow shaping, waxing, and lash services. Their loyal client base loves the studio’s precision and style, but the digital experience didn’t reflect that.
Clients were having a hard time doing the one thing the site should make easy: booking an appointment. Important info like services, pricing, or hours was either buried or missing altogether. On top of that, the overall layout made users question whether the studio was legit. The website wasn’t just inconvenient, it was costing them bookings and trust.
I’ve seen too many amazing small businesses lose potential clients simply because their websites don’t match the quality of their services. Beauty Girls had the talent, the loyal clients, and the reputation but their site was holding them back. I wanted to help them show up online with the same confidence they bring to their work in person.
I led the full desktop website redesign for Beauty Girls Brow Bar from user research to high-fidelity designs.
Synthesis:
What other beauty brands are doing right, and wrong.
To get a better sense of what users expect from a beauty service website, I looked at a mix of direct competitors and visually strong service-based brands. I focused on how services were presented, how easy it was to book, and how well each site reflected its in-person experience.
To better understand how people interact with beauty service websites, I conducted user interviews with four women who regularly book brows, waxing, and facials online. I wanted to learn what helps them trust a business and what makes them not. From that I put together an affinity map and highlighted a few things that stood out.
“If a site looks sketchy, it makes me nervous about the service too.”
“If I can’t find pricing or what’s included, I’m not booking.”
People want clarity. What’s the service? What does it cost?
A confusing site can instantly break trust.
“I don’t want to click around a bunch just to book something simple.”
Booking should be fast and always easy to find.
From the affinity map I created my user persona & problem statement.
Problem Statement:
Natalie needs a fast, reliable way to book beauty services—but most studios make it frustrating. Confusing booking systems, unclear pricing, and disorganized service options slow her down. With her packed schedule, she doesn’t have time to dig for details or call for an appointment. If booking isn’t quick and seamless, she’ll simply go elsewhere.
Ideation:
Beauty Girls offers a wide range of services like brows, lashes, waxing, combos, but on the original site, they weren’t organized in a way that felt intuitive to users. To better understand how people naturally group these offerings, I ran a card sorting exercise using real services from the studio.
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Participants were asked to sort services into categories that made sense to them, using their own labels and logic. This helped me see where things felt clear—and where the original structure created confusion.
This gave me a strong foundation for creating a more user-friendly service menu, one that’s easy to browse, quick to understand, and feels aligned with how people actually think.
I then decided to create a sitemap to make sure everything made sense. My goal was to have the user take the least amount of clicks as possible. I wanted this service to be quick and easy to find & book.
With a simplified sitemap and clearer service categories in place, I mapped out the ideal path for someone booking a brow service. The goal? Keep the experience direct and intuitive—no distractions, no confusion, and no unnecessary clicks.
This flow outlines the key moments a user goes through, from landing on the homepage to receiving a confirmation. Every step was designed to guide users with confidence and make booking feel like second nature.
Before jumping into Figma, I started with quick hand-drawn sketches to explore layout ideas and test how users might move through the site. I just wanted to get my ideas out on paper. I focused on keeping the interface clean, with services front and center, and booking just one click away.
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These sketches helped me experiment with homepage structure, category navigation, and how to visually guide users to the “Book Now” moment without overwhelming them.
After getting an idea of the layout through sketches, I moved into mid-fidelity wireframes to structure the key pages of the site. I focused on hierarchy, flow, and content placement, making sure users could easily find services, understand pricing, and book without hesitation.
Once the wireframes felt strong, I built a clickable desktop prototype to bring the experience to life. I wanted to see how users would move through the flow from browsing services to booking, and identify any moments of friction before moving into final design.
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The prototype included key screens like the homepage, services list, and booking form, all designed to simulate a real browsing experience.
Testing & Reflections:
Once the prototype was ready, I ran usability tests with participants who matched my target users. I asked them to walk through the booking process and share their thoughts out loud as they navigated.
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The goal was to see where users got stuck, what felt intuitive, and where I could improve the flow before finalizing the design. Overall the response was really positive. But there are a few things that users pointed out they would like to see if I had more time.
Closing Thoughts:
I’m so proud of this redesign. I was able to transform the Beauty Girls Brow Bar website from a confusing, outdated experience into a clean, confident, and easy-to-navigate platform in only 3 weeks!
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Every screen from homepage to confirmation was designed to reflect the studio’s true brand: polished, professional, and totally user-friendly.
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Through user research, testing, and iteration, I created a site that puts clarity first and booking just one click away. The final design doesn’t just look better, it works better. It aligns with what clients want, and gives the business a digital presence that matches the quality of its services.
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This project reminded me how powerful design can be for small businesses and how a little structure, strategy, and thoughtful UX can go a long way.